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Everything you need to write about VisualASO. Use it freely; tell us if something is missing.

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In 50 words

VisualASO is a Mac app for App Store keyword research. It checks where an app ranks for each phrase in each country, how many people search for it, and how hard the top ten is to reach — then writes and translates the listing with the AI tool the developer already uses. Free to start; Pro is one payment.

In 100 words

VisualASO is a Mac app that finds the App Store keywords an app can win, in every country it sells in. It reads ranks from the App Store's own search page, measures demand from Apple's search suggestions (and Apple Ads popularity, if the developer signs in), and labels which source produced every number. Its Map places each phrase by demand and difficulty, with the openings shaded. Optimize writes listing options with the developer's own Claude Code, Codex or local model, translates them per country, and fills a new App Store Connect version without submitting it. Keywords stay on the Mac. Free for one app; Pro is $99 once.

Who makes it

VisualASO is made by Ziggy, founder of Must Have Apps SIA, a small studio in Latvia that makes iPhone apps. He built it for his own eight apps and still runs it on them every week.

Facts

  • Maker: Must Have Apps SIA, Latvia.
  • Platform: macOS 14 or later, Apple silicon and Intel.
  • Price: free tier with no time limit; Pro $99, one payment, 3 Macs.
  • Also an MCP server with 69 tools for Claude Code, Codex and other agent apps.
  • Website: visualaso.com
  • Contact: hello@musthaveappscorp.com

One-time purchase of a VisualASO Pro licence for 3 Macs. No subscription; nothing renews. Payment is handled by Stripe (merchant of record), who charges any sales tax or VAT.

Icon and mark

The VisualASO icon: a list of App Store search results on a navy tile, the top row orange with rank 1 and an up arrow

Icon, 1024 × 1024 PNG · Mark, SVG

The Map, in motion

A 26-second clip with no sound, made from frames the app rendered from demo data: watch it, or download the MP4 or WebM.

Screenshots

Real captures of VisualASO, rendered by the app itself from a demo database. Every app name in them is made up. Full size is 2880 × 1800.

The VisualASO Map for a made-up habit tracker: keywords placed by demand and difficulty, the sweet spot shaded, a card open on habit tracker
The VisualASO Map for a made-up habit tracker: keywords placed by demand and difficulty, the sweet spot shaded, a card open on habit tracker. JPEG, full size
The VisualASO Map in light mode for a made-up habit tracker, a card open on habit tracker
The VisualASO Map in light mode for a made-up habit tracker, a card open on habit tracker. JPEG, full size
The VisualASO Board: the listing per country, then rank, change, demand and difficulty for each keyword in each country
The VisualASO Board: the listing per country, then rank, change, demand and difficulty for each keyword in each country. JPEG, full size
VisualASO Competitors: made-up apps ranked above you, how many of your phrases each beats you on, and where
VisualASO Competitors: made-up apps ranked above you, how many of your phrases each beats you on, and where. JPEG, full size
VisualASO Optimize: three listing options written by your AI tool, each with its measured reach
VisualASO Optimize: three listing options written by your AI tool, each with its measured reach. JPEG, full size
VisualASO History: US ranks of eight keywords over two months, listing changes marked, and what each change did
VisualASO History: US ranks of eight keywords over two months, listing changes marked, and what each change did. JPEG, full size
The VisualASO Pro sheet: what Pro adds, the one-time price, a field for a licence key, and the legal links
The VisualASO Pro sheet: what Pro adds, the one-time price, a field for a licence key, and the legal links. JPEG, full size
Frames rendered by the app from demo data. No sound.