Free
See where you stand.
$0No time limit, no card
- 1 app, 3 countries, 25 keywords
- Board and Map
- Check ranks, demand and difficulty by hand
- See who beats you
Pricing
One price. Yours to keep.
Free shows you where you stand. Pro lets you act on it — for every app, in every country. Pay once.
Free and Pro
Pro
Act on it.
$99once · no subscription
- Every app, all 52 countries, no keyword limit
- Listing options and translations from your AI tool
- Fills a new App Store Connect version for you
- Checks on a schedule, and while the app is closed
- History, Google Play ranks, Apple Ads popularity, agent tools
One payment. Nothing renews. One licence works on 3 Macs you use. All future updates included.
One-time purchase of a VisualASO Pro licence for 3 Macs. No subscription; nothing renews. Payment is handled by Stripe (merchant of record), who charges any sales tax or VAT.
Free and Pro
What each includes
| Feature | Free | Pro |
|---|---|---|
| Apps | 1 | Unlimited |
| Countries per app | 3 | All 52 countries VisualASO covers |
| Keywords | 25 | Unlimited |
| Board and Map | Yes | Yes |
| Check ranks, demand and difficulty | By hand | By hand, on a schedule, and while VisualASO is closed |
| Competitors | See who beats you | Track competitors and the phrases they rank for |
| Brainstorms | 1 | Unlimited |
| Optimize: listing options from your AI tool | — | Yes |
| Translate to every country you sell in | — | Yes |
| Fill a new App Store Connect version | — | Yes, never submitted for you |
| History and “What worked” | — | Yes |
| Google Play ranks | — | Yes |
| Apple Ads popularity | — | Yes |
| Agent tools (MCP) | — | Yes |
| Export | — | Yes |
| Macs per licence | — | 3 |
| Updates | Yes | All future updates included |
Compare
How it compares
Prices and features as each product's own website shows them. Every cell links its source.
| VisualASO | Astro | Wow Keywords | AppFigures | |
|---|---|---|---|---|
| Where it runs | Mac app, macOS 14 or later | Mac app, macOS 14 and up[1] | Mac app; Windows in beta[2] | Web[3] |
| Price | $99 once (Pro); free tier | $108 a year (“$9/m”, billed annually)[1] | $109 once, rising $10 every 50 licences[2] | Monitor from $44.99 a month; paid plans up to $1,399.99 a month[3] |
| Free tier | Yes, no time limit | Not shown[1] | Not shown[2] | Yes (Starter plan)[3] |
| Demand source | Apple's search suggestions, plus Apple Ads popularity if you sign in; each number labelled | Apple Search Ads popularity[1] | Ratings of the apps that match (“not Apple's search counts”)[2] | Not shown on the pages checked[3] |
| App Store countries | 52 | “More than 60”[1] | 52[2] | “Works with every major store”[3] |
| AI listing options | From your Claude Code, Codex or Ollama | Not shown[1] | Claude Code, Codex, OpenCode or Ollama[2] | Not shown[3] |
| Fills an App Store Connect version | Yes, and never submits | Not shown[1] | Yes, and never submits[2] | Not shown[3] |
| Agent tools (MCP) | 69 tools | An MCP server, in beta[4] | 89 tools[5] | Not shown[3] |
| Google Play | Ranks (Pro) | Not shown[1] | Not shown[2] | Yes: “Track keyword ranks with hourly updates across countries and stores”[6] |
| Your keyword data | On your Mac | Projects on your Mac; the server stores aggregated keyword data[7] | On your computer[2] | In their web account[3] |
| App analytics sent | Anonymous usage counts and crash reports (Firebase); no keywords, apps or keys | Usage (Mixpanel) and crash reports (Sentry); may be tied to your purchase email[7] | Not shown[2] | Web app[3] |
| Better fit when | You want demand with its source shown, the listing written and translated, and one price | You want Apple Ads popularity across more than 60 stores in one Mac app[1] | You need Windows[2] | You need a team web login and app analytics beyond keywords[3] |
Checked 2026-10-29 on each product's own website. Prices in the vendor's currency. “Not shown” means the product's public pages did not say so on that date.
- Astro home page: price, stores, macOS version: https://tryastro.app, checked 2026-10-29
- Wow Keywords home page and FAQ: https://wowkeywords.com, checked 2026-10-29
- AppFigures pricing: https://appfigures.com/pricing, checked 2026-10-29
- Astro docs: MCP server (beta): https://tryastro.app/docs/mcp, checked 2026-10-29
- Wow Keywords MCP tool list: https://wowkeywords.com/docs/mcp, checked 2026-10-29
- AppFigures ASO tools page: https://appfigures.com/aso-tools, checked 2026-10-29
- Astro privacy policy, sections 3.2 and 3.3: https://tryastro.app/privacy, checked 2026-10-29
FAQ
Questions, answered plainly.
No. Pro is one payment of $99. Nothing renews. Free has no time limit and needs no card.
No, if you already use Claude Code or Codex with your plan. You can also use your own API key, or a local model through Ollama. You sign in to those tools yourself; VisualASO never sees your login. Your provider's terms and usage limits apply. Setup: AI setup.
Apple's own search suggestions, measured for each phrase in each country. Sign in to Apple Ads and VisualASO adds Apple's popularity score. Every number says which source produced it; a phrase nothing could measure shows “?”. The full table: Where the numbers come from.
Only when you press Create version. VisualASO fills a new version in App Store Connect, shows you every change first, and stops there. You submit it yourself.
Store searches go to Apple and Google to read ranks and listings. Your App Store Connect and Apple Ads requests go to Apple, with your own keys. Prompts go to the AI tool you chose, which sends them to its maker. Anonymous usage counts and crash reports go to Google Firebase, never with your keywords, apps or keys, and Settings → Privacy turns them off. An update check goes to visualaso.com. The full list is on the privacy page.
In the macOS Keychain. They are never written to VisualASO's database or log, and they are sent only to Apple.
Not to research and track. You need an App Store Connect API key to read your hidden keyword field and to fill a new version. Setup: App Store Connect API key.
Pro tracks Google Play ranks in each country. Google publishes no search numbers, so Play shows rank only.
One Pro licence works on 3 Macs you use. Move it from Settings → Licence.
Use Restore licence with your purchase email, or Restore licence in the app. We email every key bought with that address.
macOS 14 or later, Apple silicon and Intel. There is no Windows version.
Yes. VisualASO is an MCP server with 69 tools for Claude Code, Codex and other MCP apps. Agents cannot publish unless you allow it for that app. See Agents (MCP).
No. VisualASO reads public App Store pages and uses Apple's official APIs with your own keys.
Must Have Apps, a small studio in Latvia founded by Zigmārs Dzērve. The studio makes iPhone apps and uses VisualASO on them every week. Press details are on the press page.