VisualASO and the alternatives
Facts from each product's own website, with the date we checked and a link for every cell. Each page says when the other tool is the better fit.
VisualASO vs Astro
Both are Mac apps for App Store keywords. Astro is a subscription ($108 a year) built on Apple Search Ads popularity in more than 60 stores. VisualASO...
Read the comparison → 02 // CompareVisualASO vs Wow Keywords
Wow Keywords and VisualASO are the closest pair: one-time price, a Mac app, AI listing help and agent tools. The difference is demand. Wow's FAQ says...
Read the comparison → 03 // CompareVisualASO vs AppFigures
AppFigures is a web suite for teams: analytics, reviews, rankings and keyword tools, priced by month. VisualASO is a Mac app for one maker: keywords...
Read the comparison →Looking for options beyond these three? Astro alternatives, priced and dated
Table
All four, side by side
| VisualASO | Astro | Wow Keywords | AppFigures | |
|---|---|---|---|---|
| Where it runs | Mac app, macOS 14 or later | Mac app, macOS 14 and up[1] | Mac app; Windows in beta[2] | Web[3] |
| Price | $99 once (Pro); free tier | $108 a year (“$9/m”, billed annually)[1] | $109 once, rising $10 every 50 licences[2] | Monitor from $44.99 a month; paid plans up to $1,399.99 a month[3] |
| Free tier | Yes, no time limit | Not shown[1] | Not shown[2] | Yes (Starter plan)[3] |
| Demand source | Apple's search suggestions, plus Apple Ads popularity if you sign in; each number labelled | Apple Search Ads popularity[1] | Ratings of the apps that match (“not Apple's search counts”)[2] | Not shown on the pages checked[3] |
| App Store countries | 52 | “More than 60”[1] | 52[2] | “Works with every major store”[3] |
| AI listing options | From your Claude Code, Codex or Ollama | Not shown[1] | Claude Code, Codex, OpenCode or Ollama[2] | Not shown[3] |
| Fills an App Store Connect version | Yes, and never submits | Not shown[1] | Yes, and never submits[2] | Not shown[3] |
| Agent tools (MCP) | 69 tools | An MCP server, in beta[4] | 89 tools[5] | Not shown[3] |
| Google Play | Ranks (Pro) | Not shown[1] | Not shown[2] | Yes: “Track keyword ranks with hourly updates across countries and stores”[6] |
| Your keyword data | On your Mac | Projects on your Mac; the server stores aggregated keyword data[7] | On your computer[2] | In their web account[3] |
| App analytics sent | Anonymous usage counts and crash reports (Firebase); no keywords, apps or keys | Usage (Mixpanel) and crash reports (Sentry); may be tied to your purchase email[7] | Not shown[2] | Web app[3] |
| Better fit when | You want demand with its source shown, the listing written and translated, and one price | You want Apple Ads popularity across more than 60 stores in one Mac app[1] | You need Windows[2] | You need a team web login and app analytics beyond keywords[3] |
Checked 2026-10-29 on each product's own website. Prices in the vendor's currency. “Not shown” means the product's public pages did not say so on that date.
- Astro home page: price, stores, macOS version: https://tryastro.app, checked 2026-10-29
- Wow Keywords home page and FAQ: https://wowkeywords.com, checked 2026-10-29
- AppFigures pricing: https://appfigures.com/pricing, checked 2026-10-29
- Astro docs: MCP server (beta): https://tryastro.app/docs/mcp, checked 2026-10-29
- Wow Keywords MCP tool list: https://wowkeywords.com/docs/mcp, checked 2026-10-29
- AppFigures ASO tools page: https://appfigures.com/aso-tools, checked 2026-10-29
- Astro privacy policy, sections 3.2 and 3.3: https://tryastro.app/privacy, checked 2026-10-29
Try it on your own app.
Free for one app in three countries, with no time limit. Pro is one payment of $99.
One-time purchase of a VisualASO Pro licence for 3 Macs. No subscription; nothing renews. Payment is handled by Stripe (merchant of record), who charges any sales tax or VAT.