An AppFigures alternative: VisualASO vs AppFigures
Facts from each product's own website, with a link for every cell. The page says when AppFigures is the better fit.
Last checked 29 October 2026
AppFigures is a web suite for teams: analytics, reviews, rankings and keyword tools, priced by month. VisualASO is a Mac app for one maker: keywords in every country, a listing written and translated with your own AI tool, one payment. Pick AppFigures if you need a shared web login or analytics beyond keywords.
Table
Side by side
| VisualASO | AppFigures | |
|---|---|---|
| Where it runs | Mac app, macOS 14 or later | Web[1] |
| Price | $99 once (Pro); free tier | Monitor from $44.99 a month; paid plans up to $1,399.99 a month[1] |
| Free tier | Yes, no time limit | Yes (Starter plan)[1] |
| Demand source | Apple's search suggestions, plus Apple Ads popularity if you sign in; each number labelled | Not shown on the pages checked[1] |
| App Store countries | 52 | “Works with every major store”[1] |
| AI listing options | From your Claude Code, Codex or Ollama | Not shown[1] |
| Fills an App Store Connect version | Yes, and never submits | Not shown[1] |
| Agent tools (MCP) | 69 tools | Not shown[1] |
| Google Play | Ranks (Pro) | Yes: “Track keyword ranks with hourly updates across countries and stores”[2] |
| Your keyword data | On your Mac | In their web account[1] |
| App analytics sent | Anonymous usage counts and crash reports (Firebase); no keywords, apps or keys | Web app[1] |
| Better fit when | You want demand with its source shown, the listing written and translated, and one price | You need a team web login and app analytics beyond keywords[1] |
Checked 2026-10-29 on each product's own website. Prices in the vendor's currency. “Not shown” means the product's public pages did not say so on that date.
- AppFigures pricing: https://appfigures.com/pricing, checked 2026-10-29
- AppFigures ASO tools page: https://appfigures.com/aso-tools, checked 2026-10-29
How demand is measured
VisualASO. Apple's search suggestions in each country, plus Apple Ads popularity if you sign in; each number labelled with its source.
AppFigures. The pricing and ASO pages checked did not say how their keyword numbers are made.
Price over three years
| Product | Three years | How |
|---|---|---|
| VisualASO | $99 | one payment |
| Astro | $324 | $108 a year × 3 |
| Wow Keywords | $109 or more | one payment; the price rises $10 every 50 licences |
| AppFigures | $1,619.64 | Monitor $44.99 a month × 36 |
Arithmetic from each product's published price on 2026-10-29. Taxes not included.
When AppFigures is the better fit
- Several people need the same data in a browser.
- You want revenue, downloads and reviews in the same tool.
- You do not use a Mac.
Moving from AppFigures
Export your tracked keywords from AppFigures, then paste them into VisualASO's Board, one phrase per line.
More comparisons: VisualASO vs Astro · VisualASO vs Wow Keywords · all four side by side.
Questions
Does AppFigures track Google Play keywords?
Its ASO page is titled “ASO Tools for the App Store & Google Play” and says “Track keyword ranks with hourly updates across countries and stores”. VisualASO Pro tracks Google Play ranks too.
What does each cost over three years?
VisualASO: $99, once. AppFigures Monitor: $44.99 a month, $1,619.64 over 36 months.
Does AppFigures have a free plan?
Yes, a Starter plan. VisualASO's free tier has no time limit.
Try it on your own app.
Free for one app in three countries, with no time limit. Pro is one payment of $99.
One-time purchase of a VisualASO Pro licence for 3 Macs. No subscription; nothing renews. Payment is handled by Stripe (merchant of record), who charges any sales tax or VAT.