A Wow Keywords alternative: VisualASO vs Wow Keywords
Facts from each product's own website, with a link for every cell. The page says when Wow Keywords is the better fit.
Last checked 29 October 2026
Wow Keywords and VisualASO are the closest pair: one-time price, a Mac app, AI listing help and agent tools. The difference is demand. Wow's FAQ says its volume “estimates the audience behind a keyword from the ratings of the apps that match it, not Apple's search counts.” VisualASO measures Apple's own search suggestions, and Apple Ads popularity if you sign in. Pick Wow if you need Windows.
Table
Side by side
| VisualASO | Wow Keywords | |
|---|---|---|
| Where it runs | Mac app, macOS 14 or later | Mac app; Windows in beta[1] |
| Price | $99 once (Pro); free tier | $109 once, rising $10 every 50 licences[1] |
| Free tier | Yes, no time limit | Not shown[1] |
| Demand source | Apple's search suggestions, plus Apple Ads popularity if you sign in; each number labelled | Ratings of the apps that match (“not Apple's search counts”)[1] |
| App Store countries | 52 | 52[1] |
| AI listing options | From your Claude Code, Codex or Ollama | Claude Code, Codex, OpenCode or Ollama[1] |
| Fills an App Store Connect version | Yes, and never submits | Yes, and never submits[1] |
| Agent tools (MCP) | 69 tools | 89 tools[2] |
| Google Play | Ranks (Pro) | Not shown[1] |
| Your keyword data | On your Mac | On your computer[1] |
| App analytics sent | Anonymous usage counts and crash reports (Firebase); no keywords, apps or keys | Not shown[1] |
| Better fit when | You want demand with its source shown, the listing written and translated, and one price | You need Windows[1] |
Checked 2026-10-29 on each product's own website. Prices in the vendor's currency. “Not shown” means the product's public pages did not say so on that date.
- Wow Keywords home page and FAQ: https://wowkeywords.com, checked 2026-10-29
- Wow Keywords MCP tool list: https://wowkeywords.com/docs/mcp, checked 2026-10-29
How demand is measured
VisualASO. Apple's search suggestions in each country, plus Apple Ads popularity if you sign in. A ratings proxy exists too, but only fills in when nothing else measured the phrase, and it is labelled R.
Wow Keywords. “Volume estimates the audience behind a keyword from the ratings of the apps that match it, not Apple's search counts.” (Wow Keywords FAQ)
Price over three years
| Product | Three years | How |
|---|---|---|
| VisualASO | $99 | one payment |
| Astro | $324 | $108 a year × 3 |
| Wow Keywords | $109 or more | one payment; the price rises $10 every 50 licences |
| AppFigures | $1,619.64 | Monitor $44.99 a month × 36 |
Arithmetic from each product's published price on 2026-10-29. Taxes not included.
When Wow Keywords is the better fit
- You need Windows: Wow has a Windows 11 beta.
- You want a licence for 2 computers and do not need a third Mac.
Moving from Wow Keywords
Copy your keyword list from Wow Keywords and paste it into VisualASO's Board (one phrase per line). Ranks and demand fill in on the first check.
More comparisons: VisualASO vs Astro · VisualASO vs AppFigures · all four side by side.
Questions
Which one measures real search demand?
VisualASO reads Apple's own search suggestions and, if you sign in, Apple Ads popularity. Wow's FAQ says its volume comes from ratings of matching apps.
Do both fill an App Store Connect version?
Yes. Both fill a new version and neither submits it for review.
How many Macs?
VisualASO Pro works on 3 Macs. Wow's page says 2 computers per licence.
Try it on your own app.
Free for one app in three countries, with no time limit. Pro is one payment of $99.
One-time purchase of a VisualASO Pro licence for 3 Macs. No subscription; nothing renews. Payment is handled by Stripe (merchant of record), who charges any sales tax or VAT.